- ISBN13: 9780321631534
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Yes We Did! An exclusive countenance at how ethnic media shapely the Obama brand
Product Description
FOREWORD by Don Tapscott, communicator of Wikinomics and Grown Up Digital
The Obama campaign’s ascendance of ethnic media for everything from fundraising to move coordination has been widely reported. Until now, there hasn’t been an in-depth psychotherapy of how they did it.
In Yes We Did, newborn media contriver and crusade office move Rahaf Harfoush gives us a behindhand the-scenes countenance at the campaign’s ingest of technology, from its early life th… More >>
Yes We Did! An exclusive countenance at how ethnic media shapely the Obama brand
If you don’t get the big deal about social media, this book will give you THE reasons to build a social media strategy for your business or your organization. You don’t have to running for President to apply the ideas in Rahaf Harfoush’s book.
The temptation is to do everything immediately (blog, twitter, facebook, etc.) and reading this book helps you step back, take a breath and build a strategy. Social media has changed the face of business. There’s a whole new group of stakeholders in your business and they are online. YES WE DID shows you how you can turn this to your advantage big time!
I thought the approach Rahaf took in telling the narrative of her experience and what she learned coupled with her own social media experience gave a viewpoint that we seldom see. She has been research director for author Don Tapscott on “Growing Up Digital: The Rise of the Net Generation”and “Wikinomics: How Mass Collaboration Changes Everything so she has an up to the moment viewpoint. I have watched her with interest in this endeavour since she talked about it on social media and speaking appearances . What I find most helpful are the asides or Social Media Lessons that she has interspersed throughout the book. One can gain a good insight into the new generation of communicators, analysts and marketers by reading this. All too many social media commentators today have just discovered the stuff. Rahaf has lived it and has a great story to tell.
Yes We Did! An inside look at how social media built the Obama brand (Voices That Matter)
Rahaf Harfoush have done a marvelous job in this book to paint not only one of the most important moment in the history of the USA but also how social media can be use to engage peoples into action. Inspiring because it reveal how social media can be used not only to build online network, but help put peoples get into action in their community to make a lasting change. Yes They Did! Yes We Can! Whatever is our goals.
Rahaf’s “Yes We Did” is required reading for three reasons: it’s a clear and hype-free primer on social media, it’s a well told story of the most important political event of our generation, and it’s an amazing tale of how this extraordinarily gutsy woman changed the direction of her own life through her internship with the Obama campaign. Full disclosure: Rahaf is a friend and a colleague. The night of the election I was in Toronto with Rahaf’s parents watching the results on TV and twittering and emailing with Rahaf live from Grant Park. Her participation in the process made the Obama win more personal for me – it was her victory too.
This is Rahaf’s first book and I hope it is just the beginning of her writing career. He style is right in line with the values of the campaign she is describing: honest, authentic, open and always respectful of those around her.
Read the book, and keep your eye out for more from Rahaf.
For a none American this book confirmed my worst fears about the popularist circus that has become The US Presidential Election. If you like Obama and think he won the election because he’s different, don’t read this book. It is however, a fascination look at how the Obama machine managed to use social media to it’s maximum effect, learning from the mistakes of their predecessors. This is an excellent book for marketers and businesses who want to learn how to use new media to drive people their way.
Be wary however of some grossly lacking editing (the book is riddled with mistakes, even in some headings). It also degrades into a juvenile high-school-journal-feel in the second half so if time is precious just rip through the first. It’s an easy read if you accept the errors.